Shell by Turtle Labs

All nine

Each one does a single job.

And does not duplicate another. If a feature could plausibly live in two apps it belongs in the earlier one, and the later one reads it. That rule is what stops this becoming nine overlapping CRMs.

Not sure which? Answer five questions

The lifecycle

01

TQ

Qualify

Opportunity intelligence and light CRM

  • Find, research and qualify opportunities without becoming a heavy CRM
  • Company and contact context gathered once and carried forward
  • Outreach and follow-up tracked against a stage, not a memory
  • Converts to a Pitch with the client, the need and the research attached

Rs 499/mo

What TQ does →

02

Pitch

Propose

Proposals and pitch development

  • Starts from the qualified opportunity rather than a blank page
  • Proposal structure, positioning and narrative in one place
  • Versioned, so you know which one the client actually saw
  • Hands the promise and the agreed direction to Scope

Rs 699/mo

What Pitch does →

03

Scope

Define

Deliverables, effort, milestones and boundaries

  • Defines exactly what the project includes, and what it does not
  • Effort against every deliverable, so the quote has something to price
  • Assumptions and exclusions written down while they are still cheap
  • Boundaries here are what make scope creep visible in PROFIT later

Rs 699/mo

What Scope does →

04

Quote

Price

Pricing, packages and client-ready quotations

  • Prices the approved scope, so the two documents cannot disagree
  • Packages, assumptions and commercial terms in the client-facing version
  • Discount tracked against target, per client and overall
  • A fixed-scope estimate before the call ends

Rs 699/mo

What Quote does →

05

Hatch

Conceive

Creative thinking, concepts and territories

  • Territories and concepts developed with the rationale beside them
  • Internal review kept separate from client review, because they differ
  • Rejected directions retained privately, because they are the argument
  • Passes the approved concept and strategy to Content

Rs 799/mo

What Hatch does →

06

Content

Build

Content systems and assets from the creative direction

  • Turns strategy and creative direction into a structured content system
  • Assets with format, owner, version and state
  • Written in the voice the strategy defined, checked against it
  • Hands assets and production requirements to Deliver

Rs 799/mo

What Content does →

07

Deliver

Produce

Production, review, approval and final delivery

  • Production, revision and approval as tracked states with clocks on them
  • Client sign-off configurable per workspace, two-step by default
  • A client portal showing exactly what is waiting on them
  • Reports actual effort and revisions into PROFIT

Rs 799/mo

What Deliver does →

The layers

These two are not stations in the sequence. They sit across it.

08

PROFIT

Account

Project economics, margin and commercial learning

  • Compares what was sold, promised, produced and earned
  • Margin by project and by client, with scope creep priced
  • Change requests valued before they are agreed to
  • Distinguishes fact from forecast from recommendation, and never invents a number

Rs 1,299/mo

What PROFIT does →

09

Shell

Connect

The operating environment across every app

  • Unified home, work, clients, files and activity across every app you own
  • Universal search and a command palette that reaches every object
  • Project memory: the whole story of a project, across apps, in order
  • Ask Shell, which answers from your own objects and links back to them

Included with any app

What Shell does →