Without it
Three versions of the same asset exist, two of them are nearly right, and the one that goes out is whichever was attached to the most recent email.
06 · Build
Content
Content systems and assets from the creative direction.
“Which version is the current one?”
Rs 799/mo, per workspace
No card. Shell is included at no charge, and Content is Rs 799 a month afterwards, or part of the Studio Suite at Rs 3,499 for all nine.
From the direction
Assets inherit the concept rather than reinterpreting it.
Systems, not one-offs
Made once, used across the campaign.
Checkable
Every asset traces to the direction it came from.
Who it is for, and why it matters
Who it is for
Teams who have asked "is this the current one?" about a file this week.
What it does
Content systems and assets from the creative direction.
Why it matters
A creative direction that never becomes assets is a document. The gap between the two is where most of the cost hides.
06
Of seven stations
Between the idea and the delivery.
1
Direction, many assets
The system is the deliverable.
0
Reinterpretations
Nothing is re-decided at the asset stage.
What changes
With it
Assets built from the approved creative direction, with one current version and the older ones visibly older.
What it does
- Turns strategy and creative direction into a structured content system
- Assets with format, owner, version and state
- Written in the voice the strategy defined, checked against it
- Hands assets and production requirements to Deliver
It replaces: final_v2_USE_THIS.psd · Asking in the group chat which file is current.
Where it sits
Content is station 06 of seven. The work arrives from the station before it and leaves to the one after, which is why nothing is retyped between them.
Questions
- Where does the direction come from?
- Hatch. Content produces against it rather than restating it, which is what stops the two drifting apart.
- Does it store the files?
- It holds the assets and their versions for the project they belong to.
Try it
14 days of real use, no card. If it is not obviously worth paying for by the end, the right answer is for us to improve it rather than to rely on you forgetting to cancel.